Key Takeaways
- 1Brendan Schmidt, known as Santa Cruz of Santa Cruz Medicinals, joined Kyle Forgeard and the Nelk crew on the Full Send Podcast.
- 2He laid out his core warnings on seed oils, artificial dyes, microplastics, and under-dosed mainstream supplement labels.
- 3The episode addressed his viral online rivalry with fitness figure Clavicular and the looksmaxxing subculture.
- 4Wild travel stories, including ayahuasca trips with creators like N3ON and Togi, rounded out the interview.
LOS ANGELES Known for his viral direct-to-camera health critiques and raw lifestyle commentary, health content creator Brendan Schmidt, widely known online as Santa Cruz Medicinals or simply Santa Cruz, stepped into the studio with Kyle Forgeard and the Nelk Boys on the Full Send Podcast.
From taking on mainstream food industry additives to detailing wild travel adventures and addressing online influencer feuds, the episode delivered a high-energy mix of wellness industry expos and signature Nelk chaos.
Episode Overview | Hosts, Guest, and Discussion Ledger
The sit-down spanned multiple feature topics, blending Santa Cruz's holistic health ethos with Nelk's comedic podcast format.
Exposing the Health Industry | Seed Oils and Food Additives
Santa Cruz built a multi-million-follower audience on TikTok and YouTube by breaking down everyday grocery items and exposing processed ingredients. On Full Send, he doubled down on his core message:
Seed oils and microplastics: Santa Cruz broke down the physiological impacts of highly processed seed oils, artificial dyes, and plastic packaging, urging viewers to shift toward single-ingredient real foods and natural tallow-based products.
Critique of mainstream supplements: calling out under-dosed fitness brands, he shared behind-the-scenes insights into how supplement labels frequently obfuscate ingredients to cut manufacturing costs.
[Grocery Store Food Audits] → [Holistic Health & Tallow Products] → [Unfiltered Influencer Debates] → [High-Energy Podcast Appearances]
Addressing the Clavicular Internet Drama
A major focal point of the episode centered on Santa Cruz's public online banter and rivalries within the fitness and looksmaxxing subcultures, specifically addressing viral figure Clavicular.
Kyle Forgeard and the team pressed Santa Cruz on the absurdity of modern online posture and bone-structure trends. Santa Cruz outlined the hidden dangers of extreme physique obsession, cautioning young fans against adopting unverified online health hacks. The segment is a clean example of how creator drama now doubles as content distribution, a dynamic we also tracked in the Grant Horvat and Michael Block fallout.
Ayahuasca Trips and International Adventures
Adding to the chaos, the crew recounted wild international travel experiences, including intense ayahuasca trips and chaotic overseas vlogging runs with creators like N3ON and Togi. The candid conversation highlighted the evolution of the Full Send Podcast, which continues to bridge mainstream sports figures and politicians with viral internet personalities.
The booking strategy itself is worth noting. Full Send increasingly casts non-traditional internet figures whose own audiences arrive with them, the same cross-pollination pattern behind the Drake and Kyle Forgeard Kick stream and the wider podcast creator economy.
Why the Episode Matters for Wellness Creators
Santa Cruz's Full Send appearance shows the wellness-creator playbook maturing: build a library of viral product audits, productize the philosophy through a direct-to-consumer brand like Santa Cruz Medicinals, then use mega-podcast bookings to convert entertainment audiences into product customers. It is the same funnel powering creator businesses like Abby Berner's custom sneaker studio.
The full episode streams on the official Full Send Podcast channel. For more creator coverage, browse the YouTube hub or the social creator section.