Key Takeaways
- 1The Sidemen gathered 17 guest creators on the world's largest cruise ship for a Hide & Seek competition with a £20,000 winner-take-all cash prize, uploaded on August 6, 2026.
- 2Casey Barker won after hiding inside a deep towel station compartment on Deck 16, enduring near heat exhaustion and extreme physical cramping while seekers passed by his location multiple times.
- 3JackSucksAtLife finished second after locking himself inside a mini-golf storage cabinet on Deck 16, surviving until W2S (Harry) cracked the door lock in the final minutes.
- 4Notable strategies included housekeeping staff disguises (Ailish Morrison and Bambino Becky), towel rack hiding spots, and progressively shrinking deck zones that forced the final showdown onto a single deck.
- 5The video featured Deji, KSI's brother, despite JJ having left the Sidemen, highlighting the continued overlap between the Sidemen network and the broader UK creator ecosystem.
When the Sidemen decide to organize a game of Hide & Seek, standard office buildings or residential neighborhoods simply don't cut it anymore. Taking the scale to absolute extremes, the UK content juggernauts gathered 17 popular guest creators on the world's largest cruise ship for an unscripted, high-stakes battle for a £20,000 cash grand prize.
The video, uploaded to the Sidemen's main YouTube channel on August 6, 2026, immediately dominated the platform's trending tab. Notably, the roster included Deji, the younger brother of former Sidemen member KSI (JJ). JJ's departure from the group has not severed the broader family ties to the Sidemen network, and Deji's participation in the cruise ship event signals that the Olatunji name still carries weight in Sidemen productions even without JJ's direct involvement.
From elaborate disguises involving stolen staff uniforms to high-risk game mechanics that systematically collapsed the playable area, the multi-deck broadcast produced some of the most chaotic moments in the group's history.
Event Breakdown & Hider Roster Matrix
The game matched the main Sidemen roster as initial seekers against a diverse lineup of 17 digital personalities spanning gaming, fitness, lifestyle, and vlog channels. The ship's multi-deck layout, featuring arcades, theaters, restaurants, and hundreds of passenger cabins, created the largest Hide & Seek arena in Sidemen history.
Disguises, Towel Bins, and the "Mini Golf" Trap
The 17 guest hiders deployed drastically different tactics to survive across the ship's massive layout. The strategies ranged from creative infiltration to pure physical endurance, with the most successful approaches combining concealment with the ability to remain motionless for extended periods.
The Housekeeping Disguise
Influencers Ailish Morrison and Bambino Becky teamed up to pull off a classic infiltration, dressing up as onboard cleaning staff to walk straight past searching seekers without drawing suspicion. The disguise was effective precisely because it exploited the seekers' psychological filter: anyone not wearing a staff uniform scanned as a potential hider, while uniformed personnel were dismissed as background.
The Towel Station Trap
Multiple creators crammed themselves into cramped pool towel racks and storage compartments, enduring extreme heat to avoid detection. The towel station became the defining hiding location of the event, with several hiders discovering the same spot independently. The physical toll was severe: temperatures inside the enclosed compartments rose quickly, and the confined space made even small adjustments impossible without risking noise that would alert patrolling seekers.
The Golf Storage Unit
Content creator JackSucksAtLife managed to squeeze into a locked mini-golf storage cabinet on Deck 16, holding out until the final two before W2S (Harry) finally cracked the door lock to eliminate him in second place. The golf cabinet was one of the most creative hiding spots of the event, leveraging a locked door as passive defense that required the seekers to physically breach the compartment rather than simply spotting the hider.
Who Won the £20,000 Cash Prize?
When the seekers systematically closed down out-of-bounds decks and narrowed the remaining playable boundary down strictly to Deck 16, the final showdown came down to JackSucksAtLife and creator Casey Barker.
Having wedged himself tightly into a deep towel station compartment behind a wall of folded linens early in the match, Casey endured near heat exhaustion and extreme physical cramping while seekers passed by his exact location multiple times. The psychological pressure of hearing footsteps approach, pause, and move on, over and over for more than an hour, was as taxing as the physical conditions inside the compartment.
When Harry eliminated Jack from the mini-golf cabinet, Casey Barker was officially crowned the sole winner of the £20,000 prize as the last remaining unfound hider. Exhausted and drenched in sweat, Casey emerged from behind the towels to claim the check, concluding one of the Sidemen's most ambitious production setups to date. The full video is available on the Sidemen official YouTube channel.
For more UK creator coverage, visit the Deji creator profile, browse the InfluencerNewsNow YouTube hub, or explore Sidemen Charity Match coverage.